We – two Greenlandic women, Dorthea Rødgaard and Hanne Kristiansen – started Inuit Quality Clothes of Greenland in 2012. Headed and based in Greenland and with a sincere wish of producing quality clothes, that enables the Greenlandic population to meet the Greenlandic nature. It all became a reality.
Our aim is to create designs inspired by the beautiful and rough Greenlandic nature and founded on the idea that everybody can move around in the nature both comfortable and natural. With this starting point, we introduced our first collection to the Greenlandic market in 2013 where it rapidly became a success.
In 2013, we opened our first shop in the Greenlandic capital Nuuk. Here we were able to present our collection to our customers. Later on, we introduced more collections, always focused on uncompromising motion both inside and out.
Today and in cooperation with our “partners”, we design and create our clothes with high quality and functionality, but always with highest respect and consideration to the Greenlandic Nature. We adapt our clothes to the Greenlandic climate with its cold winters, without compromising its function. For us it is truly important that our customers can move around without any constraints throughout all 4 seasons of the year.
With our newest collection “SAVE OUR ARCTIC” and “INUIT PINNGORTITAMUT PINNGORTITAQ INUNNUT” (The people to the nature and the nature to the people), we want to emphasize the importance of preserving the Greenlandic nature by creating clothes that brings people and nature together to produce nature experiences. With a genuine hope that these nature experiences will generate much more awareness about how the climate changes affects the Greenlandic nature. By facilitating nature experiences, we want to increase the focus on our climate and climate changes and encourage our customers to think in climate preserving initiatives.